eCommerce Web Design & Digital Marketing Campaign
Zen Luxury Living is a Californian based store that specialises in luxury ladies health, beauty and clothing products. They approached us as they wanted to start selling their goods online to a global audience and also wanted us to boost their online presence.
We developed a fully responsive eCommerce site that is viewable on all screen sizes. The content and database of their inventory was also updated, meaning a much broader range of products now available to buy online. All images and branding was also revamped, with large, hi-res images being the focal point for products. This made for a better overall experience for those looking to shop with Zen, and for those behind the scenes who would be keeping the site updated regularly.
Our digital marketing approach consisted of lots of testing in order to identify Zen's ideal customer. We then launched our specialised social media ad campaigns with created and curated content delivered directly to these audiences. This enabled us to achieve a higher than average conversion rate that we were able to scale and grow along with Zen's online sales.