Social Media Marketing Campaign
Although Walcon already had a decent following on social media, they were in need of a comprehensive social media strategy which would increase brand awareness and allow them to compete with their competitors on social media across a larger geographical area.
They tasked us with developing a strategic social media campaign, with the main goals being to increase fan base across all social media platforms, ignite engagement, drive more traffic to their website, and collect e-mail addresses for regular email marketing campaigns.
We launched a full-scale social media overhaul of their Facebook, Twitter, and Linkedin pages. Creative, on-brand content and messaging were key in keeping current followers interested while also building a new loyal and engaged audience. We ran targeted Facebook Ads grow a relevant fan following and reach potential new customers. Contests and giveaways were also a vital part of the strategy, furthering engagement, piquing consumer interest in the brand and building customer loyalty, while also allowing us to collect e-mail addresses for our email marketing efforts.