eCommerce Website, SEO & Branding
When Milligan Oil approached us they were already a well established local firm with over 40 years experience serving customers in the County Down area. Although business was steady, they wanted a bit of a refresh and update to bring their company into the 21st century. We worked closely with the family run business to better understand what aspects of its digital strategy could be improved upon the most. When we found out that they had little to know digital strategy it was time to take action!
First off we created a whole new brand image for the company which included a new logo, colour scheme, slogan etc. We then designed and developed a user-friendly online store which opened up a whole new avenue for revenue as it would allow the company to now take orders and payments online. It was fully responsive for all platforms such as desktop, mobile and tablet, allowing customers a smooth experience no matter what their technical abilities where. Next we used a range of SEO tactics in order to place Milligan Oil at the topo of Google for their desired search terms such as, "home heating oil in county down."
By incorporating all of these strategies into a one-off package, we helped the company to increase their sales by 50% in just 3 months, and re-establish them as the leading oil and fuel supplier in their local area.